Gayo mayo

A picture that was shared via Facebook is allegedly displaying a rainbow-hued jar of mayonnaise referred to as “Real Gayo,” and it suggests that Kraft put it out to celebrate Pride Month.

Verdict: False

Originating from a satiric Instagram account, the image was altered digitally. There is no such product, a Kraft spokesperson verified.

Fact Check:

The Facebook picture, having been shared over forty-two thousand times, seemingly displays a rainbow-tinged bottle of Kraft mayonnaise marked “Real Gayo” accompanied by wording below which states “Smooth & Sassy.” The words, “Add pride to your next BLT” can be seen at the label's top, while a label on the bottom-right portion lists “closet-free eggs” among the ingredients.

“Seriously wanting to boycott ‘ally’ brands,” reads the picture's caption. (RELATED: Did CNN Publish This Article Concerning Kellogg’s Turning One Of Its Mascots Into A Trans Woman?)

The image has been digitally altered. Neither does the product show up on Kraft Heinz official foodservice website, nor does the company's press release webpage make any specific pronouncement regarding pride month-related goods available for purchase.

The image is sourced from Instagram user Doctor Photograph, who maintains an account creating “doctored images, fake cover art & bootleg toys,” according to the provided bio. The Instagram handle is visible near the base of the mayonnaise container. Additional photos featured on the page display an individual displaying items that seem to be digitally altered, including a picture presenting “Queerios” made by General Mills.

In an email to Check Your Fact, a Kraft spokesperson stated, “We received your note fact checking ‘Real Gayo,’ and wanted to confirm this is not a real product.”

It isn't the pioneer occurrence of misinformation regarding a food brand propagating through the internet. A bogus CNN article alleging Kellogg's publicized one of the Rice Krispies mascots as now a trans woman, was recently debunked by Check Your Fact.