Chevy gay pride

The full-page advertisement for the Chevrolet Volt, which appeared in Between The Lines' June Pride edition, has gone viral across the blogosphere and social media, garnering accolades from LGBT and automotive bloggers, gay publications, and even George Takei.
The advertisement showcases a silver 2012 Chevrolet Volt "revealing itself" to a Tahoe and Cruze - or "parents" - and declaring, "Mom, Dad, I'm electric." Beneath this, the ad elucidates, "Volt operates on an electric battery and a gasoline generator. So, whatever fuels your drive, we back you one hundred percent. Happy Motor City Pride from the entire Chevrolet family."
This ingenious advertisement both acknowledges LGBT shoppers' environmentally-conscious buying behaviors and draws parallels between the marginalization of electric vehicles and the LGBT populace.
Within a day, the advertisement was featured on numerous websites, lauded as Chevrolet's official coming out for the LGBT community.
Amir Iliaifar, a blogger for DigitalTrends.com, penned, "When an automotive corporation openly supports a controversial topic like homosexuality — as General Motors did with its lighthearted Chevrolet Volt advertisement — it deserves a measure of respect and recognition."
Presently, the advertisement is viewable on Green.AutoBlog.com, DigitalTrends.com, GayNow.com, the MiamiHerald.com, and the Huffington Post.
On June eleventh, Star Trek actor and LGBT advocate George Takei even shared the advertisement with his over two million admirers, quipping, "Watt's right with this?"
While Chevy's new Volt advertisement has been perceived by many as the company's "coming out" as LGBT-inclusive, the advertisement isn't General Motors' maiden expression of pro-LGBT sentiment. The firm attained the highest rating of one hundred percent in the Human Rights Campaign's 2011 Corporate Equality Index, and was incorporated on the foundation's "Best Places to work for LGBT Equality" roster. The company also produced its own "It Gets Better" video for the Trevor Project.
"We were delighted to witness the agency conceive an idea that was not only clever and unforgettable but also resonated with the lgbt community," elucidates Adam Bernard, Chair of GM Plus (People Like US), the company's LGBT affinity group.
Given the tremendous success of the advertisement, both at Motor City Pride and throughout the blogosphere/social network, it is probable the Volt advertisement will surface at other pride celebrations as well.
"The advertisement has surpassed our anticipation, to say the least," states Cristi Landi, Chevrolet Small Car and Volt Marketing Directory. "We intend to utilize the advertisement in various manners at a few pivotal pride celebrations throughout the U.S. We will persist in seeking methods to integrate the overwhelmingly positive response to the message."
Richard Read, blogger for The Car Connection, wrote, "Chevrolet has managed to identify an intriguing parallel between one of its 'outsider' products and a population that, in some ways, still occupies the fringes of society. That's not just smart, but it makes for efficacious advertising."