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The music of JMSN (pronounced Jameson) embodies a seductive vulnerability, a vehicle for self-discovery, even during the ongoing journey of self-realization. The singer/songwriter and producer, Christian Berishaj, formerly of Eastpointe, Michigan, now based in Los Angeles, previously collaborated with Atlantic Records (under the Love Arcade project) and Universal Motown (as Christian TV). His prior musical endeavors didn't entirely align with his artistic aspirations, prompting a shift towards the more fulfilling creative expression of JMSN.

Berishaj selected the stage name JMSN, apparently motivated by an appreciation for Jameson Irish Whiskey. Even as a youth, he was continuously creating music, sometimes prioritizing musical pursuits over formal education. Throughout his years in the music industry, Berishaj frequently experienced a discrepancy between his artistic vision and the industry's expectations. His experiences also reflect the music industry's tendency to overlook promising talent.

The self-titled JMSN project represents a significant milestone in Berishaj's artistic development. It builds upon earlier releases, such as 2012's †Priscilla† and 2013's †Pllajë†. "Toward the close of the Christian TV era," Berishaj recounts, "I recall presenting the †Priscilla† album to Universal, only to receive the response 'There aren't any radio-friendly tracks.' I advocated for a more independent path, a bold desire for creative autonomy, and, to my surprise, the label supported this initiative. It served as a pivotal turning point, allowing me to pursue my artistic vision with newfound freedom."

This outcome yielded a sultry and emotionally resonant interpretation of R&B, a style that might spark a musical re-evaluation in Justin Timberlake. This evocative music is mature and emotionally powerful, with tracks seamlessly transitioning from one to another, reflecting a growing self-assurance and personal significance. "Within this album, I'm engaging in both personal reflection and open communication," explains Berishaj. "The songs grapple with life's challenges and triumphs. This project is profoundly personal—a deep dive into my evolving understanding of self."

Berishaj has resided in Los Angeles for over eight years, having relocated there at approximately age twenty to pursue his musical aspirations. His L.A. experience has been profoundly enriching, providing exposure to a wealth of talented musicians and songwriters. This immersion has undeniably contributed to his artistic evolution. Despite the powerful influences of his Los Angeles environment, he retains strong ties to his Michigan heritage. "I believe I've preserved my Detroit perspective," states Berishaj. "This internal compass steers my creative process. The musical ethos of Eminem, Kid Rock, and the White Stripes profoundly shaped my musical development; this experience didn't fade into the background. I'm steadfast in these musical ideals."

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With the new JMSN album, Berishaj boldly reimagines modern soul music, drawing inspiration from its past grandeur. This cohesive body of work features compelling transitions between tracks, creating a unified artistic vision. "The creative process is often bewildering," observes Berishaj, "It's truly akin to magic. I initiate the songwriting process, then select and arrange the songs, and they eventually intertwine naturally. Consistency in thematic focus facilitates seamless integration. This album flows effortlessly."

JMSN's new self-titled album is now available. Currently, he's headlining a tour featuring special guests Rochelle Jordan, Dpat, and Devon Baldwin. The tour will reach the MSU Ballroom in East Lansing, Michigan on Friday, February 20th. For more information on JMSN, visit iamjmsn.com.

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