Budweiser gay commercial

A fresh commercial has been launched by Bud Light, serving to further separate the brand from its ill-fated alliance with the transgender TikTok personality, Dylan Mulvaney, an association which perpetually undermines its sales figures.

This particular retro-themed campaign from the beer purveyor, made public via YouTube on Thursday, depicts individuals by the seashore, anglers, and those at barbecues relishing Bud Light beverages while confronting various seasonal adversities, such as excessive sun exposure, high temperatures, and severe weather events. Accompanying this sixty-second commercial, the musical score is provided by the iconic 1970s disco anthem, "Good Times," performed by Chic.

The liquor behemoth, Anheuser-Busch InBev, which possesses Bud Light, has taken steps to deactivate the commentary section for this video on YouTube. By the moment of its release, the advertisement had garnered in excess of one hundred thousand views.

Preceding this recent advertisement was the brand's earlier "Easy to Drink, Easy to Enjoy" campaign, which premiered during the current year's Super Bowl event. That particular promotional clip showcased actor Miles Teller, known from "Top Gun: Maverick," engaging in a living room dance with his actual spouse, Keleigh Sperry, alongside their canine companion, Bugsy, following the opening of a duo of Bud Light cans.

This alteration in the brand's public posture transpired amidst continuous condemnation related to its joint venture with Mulvaney, the "365 Days of Girlhood" documentarian, specifically for a promotional initiative tied to March Madness conducted earlier in the current year. The sponsored digital material faced severe censure from conservative media outlets and individuals with anti-transgender sentiments, who vociferously advocated for a comprehensive boycott of the alcoholic beverage. Moreover, certain segments of the viewing public even made threats of physical harm directed at the senior personnel responsible for orchestrating this alliance.

The corporation's subsequent endeavor to disassociate itself from this specific campaign inadvertently generated heightened criticism from within the LGBTQ+ demographic, resulting in numerous bars opting to remove the entire array of Anheuser-Busch offerings from their available selections.

Revenue generated by Bud Light has plummeted considerably amidst persistent consumer boycotts, with figures for the seven-day period concluding April twenty-ninth indicating a decline exceeding twenty-three percent when measured against the equivalent timeframe of the preceding year, as per insights from Bump Williams Consulting. Furthermore, during the month of May, this widely recognized brand ceded its esteemed designation as the premier selling beer in the United States to Modelo Especial, a product of Constellation Brands. Financial analysts concurrently lowered their assessment of Anheuser-Busch's equity.

Brendan Whitworth, the Chief Executive Officer of Anheuser-Busch, articulated his regret regarding Bud Light's strategic marketing error, asserting that the label "never intended to become involved in any discourse that causes societal division." This expression of remorse, however, additionally garnered censure from various LGBTQ+ advocacy groups.

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